Future Shop Welcomes World of Warcraft: The Wrath of the Lich King With Midnight Openings and Costume Contest at Stores Across Canada
11:59 p.m., Wednesday, November 12, 2008
BURNABY, BRITISH COLUMBIA, Oct 30, 2008 (MARKET WIRE via COMTEX) — Legions of fans will march into Future Shop, Canada’s leading consumer electronics retailer and e-tailer, at 11:59 p.m. on Wednesday, November 12 to purchase World of Warcraft: The Wrath of the Lich King. Media and customers are invited to this midnight opening for the much anticipated expansion to the PC and MAC game World of Warcraft ( Currency : wow gold ) series which is expected to be a bigger hit than its previous successor on its first day at Future Shop stores across Canada.
Limited Collector’s Edition
Gamers attending the midnight launch at Future Shop will have the chance to line up to purchase a copy of the very limited Collector’s Edition of World of Warcraft which features: a 208-page book with never-before-seen images of the game; an exclusive in-game pet; a behind-the-scenes DVD; the official CD soundtrack, and more, while quantities last.
Free Gift with Purchase - Limited Quantities
Customers that purchase either the Collector’s Edition of World of Warcraft or the regular edition at Future Shop will receive a free gift with purchase, while quantities last. The free gift is an exclusive limited edition World of Warcraft hat.
Costume Contest
All Future Shop stores opening at midnight have a costume contest to give fans an opportunity to get together in a party-like atmosphere before the sale of the game at midnight. Judging of the costume winners will be held between 11:30 p.m. and midnight (to be determined by each store).
Future Shop stores in
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario (except for Sudbury) and Maritimes are open at 11:59 p.m., Wednesday, November 12 for one hour. Future Shop stores in Quebec and Sudbury, Ontario are open 8 a.m., November 13. For store locations and directions, go to http://www.futureshop.ca/FSStoreLocator/StoreLocator.asp?logon=&langid=EN.
Photo/Broadcast Opportunities
- Enthusiastic gamers lining up around the block to be one of the first to get a copy of the game
- Free giveaways for the first 75 customers in line at every location
- Costume contest - World of Warcraft attired gamers are given the chance to win a $100 Future Shop gift card and moved to the first spot in line to purchase the game
World of Warcraft: The Wrath of the Lich King is available by pre-order in-store and online and is rated T for Teen.
About World of Warcraft: The Wrath of the Lich King
Developed by Blizzard Entertainment, World of Warcraft: The Wrath of the Lich King is a highly anticipated game designed PCs. The latest expansion to the popular World of Warcraft adds a host of epic content to the existing popular multiplayer online role-playing game. Players will achieve soaring levels of power, explore a vast continent and battle other high-level heroes to determine the fate of the world of Azeroth.
About Future Shop
With 135 stores across the country and the nation’s premier web store ( http://www.futureshop.ca/), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. Future Shop and its more than 10,000 employees are dedicated to providing customers with expert advice about home and entertainment technology both in-store and online. The company hosts an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information ( http://www.futureshopforums.ca/). To help keep used electronics out of the landfills, Future Shop has an in-store recycling program for seven types of products (see www.futureshop.ca/green). As a proud corporate citizen, Future Shop is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders
Tags: wow gold,world of warcraft gold