Monday, November 3, 2008

Analysis: absence of risk limits parallels with real life

The makers of World of Warcraft ( Buy wow gold ), an online game with more than 11 million players, today brought an end to a virtual plague that has infected hundreds of thousands of players, causing uproar among many fans who said it was spoiling the game.
Blizzard, the software company that runs the game, had deliberately introduced the virulent disease into its virtual world last week. The “undead plague” was designed to be highly contagious and, if left untreated, would turn players them into flesh-eating zombies.
It is thought that scientists have been tracking the progress of this week’s disease, believing that the game would provide valuable information for researchers investigating how people would react to the spread of an outbreak in the real world – and how it could be contained.
The game’s creators faced a torrent of criticism as the disease spread quickly through the game’s lands of Azeroth, with some fans arguing that the plague may put off beginners who would not be able to find a cure.
World of Warcraft players usually enjoy a fantasy life of quests, treasure collecting and monster killing. During the plague, players would be infected by contact with a zombie and, unless they could find a cure within minutes, they too would turn into zombies and continue to spread the disease.
Players could avoid joining the legion of the undead by killing and reviving their characters but they could, and often would, become infected again.
Blizzard faced criticism from fans four years ago when a similar disease accidentally spread through the game killing thousands of characters. The millions of players spend about £9 per month in subscriptions, giving Blizzard a keen financial incentive to keep players happy.
The plague was timed to coincide with the release of the latest “expansion” of the game, called Wrath of the Lich King, next month.
Though many fans of the game have applauded Blizzard’s decision, saying it was yet another example of the company’s ability to create interesting ideas to engage players, others have flooded online forums with criticism.
“It’s not a plague/invasion - it’s a game,” wrote one disgruntled fan with the username Mutakmien. “If it’s not fun, then it’s a bad game and this event has turned world of warcraft into a bad game for many people.”
A Blizzard executive wrote to fans, saying: “While we recognise that the event could prove to be disruptive at times, we hope you made the most out of it while it lasted. Part of playing in a ‘living and breathing world’ means that things are going to change from time to time. We meant no harm but only wanted to create a lasting impression on players.”
In 2004, the “corrupted blood plague” spread infected thousands of players within days. The disease was designed to affect only those who ventured into caves, but some mischievous Warcraft players worked out how to spread the disease and infect others. The game’s programmers were caught by surprise and could not initially stop the epidemic reaching the virtual world’s towns and cities.
The response of many fans was fierce, with some even comparing Blizzard’s response to the crisis with the US Government’s reaction to Hurricane Katrina.
Some scientists said at the time that the responses of people in the game were similar to those seen during real-world epidemics. Some rushed to the centre of the epidemic to help victims, while others rushed out of the major towns and cities to ensure survival.
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Help! World of Warcraft is ruining my relationship

The online fantasy game is played by millions and has been blamed for breaking up relationships. Now some women have had enough and they’re fighting back
Carolyn hopes she has rescued her marriage from the World of Warcraft ( Currency: wow gold ) , an online fantasy game which absorbs her husband, Paul, so completely that in intense phases she sees him only during meal and toilet breaks.
Carolyn, a 39-year-old Londoner, recently managed to cajole him into playing less, but still labels herself one of a fast-growing legion of “Warcraft widows”. Now there is bad news in store for her - and for thousands of others whose home lives are imperilled by a partner’s all-consuming game obsession. There’s a new version of Warcraft out this month - and it’s bound to be even more compelling.
Such is Warcraft’s grip on many of its 11 million players worldwide that an array of self-help groups has emerged to help embattled spouses to save their relationships - or to gain the strength to leave them. The game’s makers, the American Blizzard Entertainment Corp, won’t reveal the average time that players spend on it, but academic research estimates it as 25 hours a week. An as-yet unpublished study says it may in fact be more than 40 hours.
Carolyn, a PR executive, says that she has lost count: “We’ve had to enter into some heavy negotiation to work out the nights and weekends when Paul can play without me nagging him to stop. Because it’s not just the odd half hour,” she says. “Sometimes if he’s locked into a group he’ll break only to eat and visit the loo.”
Players get “locked into groups” because world of warcraft is a massive multiplayer online role-playing game (in similar vein to Starcraft and Second Life) that encourages players to develop fantasy characters and join tight “guilds”, where they co-operate with unseen colleagues worldwide to fight Gothic foes and save civilisation - online at least. Although the box says “ages, 12-plus”, studies indicate the average age of participants to be around 35, all locked in a virtual world-game that is complex, highly social, very strategic, extremely competitive - and which never ends.
“If you’re not careful the game can take over your life,” Carolyn cautions. “When Paul’s not playing, I know he’s wishing he was and I know he’s restless and dissatisfied and desperate to escape to this weird fantasy world. I can’t understand it because it looks to me like something a kid would play for half an hour. Apparently there’s strategy and teamwork involved and if you’re really good you’re an asset to your “guild”, but the whole thing leaves me cold. Paul tells me he’s starting to get bored of it now, but I’m sceptical. It will be just my luck that when he does they’ll bring something out that’s evenmore addictive and life-consuming.”
She had better brace herself. November 13 is the release date for the next “expansion”, called Warcraft: Wrath of the Lich King, with ten new gaming levels and a whole new class of “hero” for players to achieve. This time in Warcraft world, armies of the undead will threaten to invade the
land of Azeroth. Legions of fans are already pre-paying £29.99 in order to rush to its defence. Guy Cunis, the European director of public relations for Blizzard, the company that created and runs the online game, says that about 10.9 million people now play it worldwide, with 2.5 million of them in Europe.
How many hours do they play? “That’s not something we tend to talk about,” Clunis says. “We like to keep players’ habits to themselves. It’s for them to talk about.” But already the situation has prompted Relate, the relationship-counselling organisation, to introduce a specific training module for its counsellors on the problems that online gaming-obsession can cause.
“We are definitely seeing a growth in compulsive online behaviours affecting relationships,” says Christine Lacy, a senior practice consultant at Relate. “We don’t suggest that people simply go cold turkey because that tends not to work. It’s like any addiction, you have to work out the triggers that make you start doing the compulsive behaviour again, despite the fact that you’ve vowed to give it up.”
Fed-up partners have set up help groups
In the virtual world, desperate partners are joining forces to combat the problem, through a range of sites such as WoW Widows, Online Gamers Anonymous (Olganon), Gamer Widow and GamingSucks. At WoW Widows, one poster, Becca, says that her husband walks in the door after work, runs past her without a word, puts on his headset and is lost to her for the evening. “He won’t pick up the phone when his mother calls and won’t eat unless I make him something,” she complains. “He says, ‘If I don’t get online my guild will be pissed at me’. His guild? People he doesn’t know in real life? What about his wife? And the worst part is, I’m afraid to say anything to him about it any more, because it does no good.”
Simone, who contributes to a Yahoo discussion board on the problem, discovered that her husband had met another woman through playing the game. “I made him make a choice of me and the kids, or the game and her, so he deleted his account. A few days later I found out he had another e-mail account,” she says. “Then I discovered that he was phoning her on my cellphone, which went missing a couple of months before.”
Elizabeth Woolley founded Olganon in 2002 and says the site is “dedicated to helping addicted gamers and their families recover from the problems caused by excessive and obsessive online gameplay”. Woolley claims that her son, Shawn, committed suicide as a direct result of being addicted to online games. The site is staffed by volunteers who consider themselves to be recovering gaming addicts, and the organisation is developing a “healing programme” based primarily on the 12 Steps of Alcoholics Anonymous.
But can an online fantasy game actually be addictive? Blizzard will not discuss the matter, nor will it say whether it is studying the issue. But Jason Northrup, a PhD student at Texas Tech University who has just finished a small-scale research study on women whose husbands are consumed by World of Warcraft, believes that Warcraft can create addiction. “Such games are not addictive for everyone, but they are addictive for many,” he says. “We need to do more research into why, but most likely there may be multiple causes, such as depression, or perhaps it is symptomatic of relationship difficulties.”
Some partners play for 40 hours a week
However, he stresses, “It would be too easy to say that the players are entirely to blame, when the games also play a significant role in the addictive process. They are designed to keep people playing them, and there is a lot of social pressure within the guilds to play often. The participants in my study reported that their husbands played an average of 40.8 hours a week, the equivalent of a full-time job. How many other leisure activities do you know of that consistently command that much attention?” Blizzard, like any commercial company, is keen to promote its products and thus very keen to keep gamers gaming. For example, if a Warcraft warrior’s account has been inactive for more than 90 days, Blizzard lets him or her play free for ten days.
Northrup’s arguments are supported by Dr Maressa Orzack, a clinical psychologist and the co-ordinator of computer-addiction services at the McLean Hospital in Newton, Massachusetts. She claims that as many as 40 per cent of World of Warcraft players may be addicted to the game. “A lot of people are asking me to get help for their children, boyfriends, spouses and sometimes themselves,” she says.
While Orzack’s figure seems astonishingly high, a study by the Charité University Medicine Berlin, in Germany, already claims to have found physical evidence of gaming’s addictive powers, by using a test called the “startle reflex” which is used to show whether substances such as drugs can be addiction-forming. The researchers monitored the response of a muscle in the eye, to see how much 15 self-confessed heavy players could be startled while looking at a game-related image. Scientists theorise that the most pleasing stimuli prompts the smallest of startle reflexes. They told the American Society for Neuroscience’s annual meeting how they found that excessive game players could not be easily startled, unlike non-gamers.
The American Psychiatric Association is considering adding video game addiction to its next edition of the standard diagnosis book for mental health professionals, the Diagnostic and Statistical Manual of Mental Disorders. The issue is also being studied by the American Medical Association, which has called for more formal research into the impact of video game use. It is seeking a review of America’s video-game ratings system, to see if it can caution against over-playing.
Meanwhile, Carolyn and the world’s many other Warcraft widows may find that the only way to prevent hordes of undead invading their husbands’ absent minds is simply to kick the plug out of the computer.
Names have been changed
OUT OF THIS WORLD
What is World of Warcraft?
Warcraft is a massive multi-player, online role-playing game, in which a large number of players interact with each other in a virtual world. Players assume the role of a fictional character (called an avatar), controlling its actions as it explores a huge landscape, fights monsters, meets orcs and elves, fufils quests and interacts with other players, who can team together and form guilds. World of Warcraft is estimated to have 62 per cent of the global market, with around 11 million monthly subscribers. Subscription fees in the UK cost £8.99 a month.
Other games in the genre include:
Habbo Hotel It’s based in Finland and doesn’t involve orc-maiming, but its maker Sulake claims 7.5 million unique active users a month. Players create their own characters and decorate their rooms, paying with Habbo Credits purchased with actual money. Last year, a 17-year-old male was arrested in the Netherlands, accused of stealing virtual furniture from other people’s virtual rooms
Second Life A parallel social-networking universe in which users, called “Residents” interact through avatars to socialise, create and trade virtual items and services, as well as show off their digital genitals.
Command & Conquer A game of strategy and shooting, initially developed in 1995. Plotlines include the Red Alert series, where Einstein travels back in time to remove Hitler in an attempt to prevent the Second World War. This backfires and results in a Soviet invasion of Europe by Joseph Stalin.
Starcraft A military science fiction strategy game developed by Blizzard Entertainment, (the maker of world of warcraft). Set in the 26th century, the game involves three species, the humanoid Terrans, the insectoid Zerg and the high-tech Protoss, who just can’t seem to get along. In South Korea, professional teams compete in televised tournaments.
TIPS FOR WARCRAFT WIDOWS
Paula Hall, a Relate counsellor, offers this advice for partners Therapy can help We all need to switch off after a busy day, but recreational activity is different from compulsive behaviour. If he can’t stop logging on, work with him, perhaps with a therapist, to untangle what’s behind this behaviour.
Find something to share You need to make sure that your life together is one that he wants to be a part of. Sometimes finding a new passion you can both share is the way forward.
Compromise Can the gaming be minimised, so that it’s three nights a week rather than seven? Consider, too, that it might be your problem. Should you be finding other ways to entertain yourself, rather than worrying about how he is spending his time?
You can always bargain For example, spend less time on the phone if he spends less time playing World of Warcraft.
Rules If it’s having a significant impact on your relationship, point out the possible consequences if it continues. You need to enable him to make a choice.
FANTASY FIGURES
11 million subscribers means that if WoW were a country, it would be larger than Ireland, Denmark or Switzerland
12 minimum age for World of Warcraft players
1,000 game masters oversee the action and can be contacted at any time
£100 million estimated value of subscriptions per month
2.4 million copies were sold worldwide in its first 24 hours
3 hours a day - the time limit placed on players aged 18+ by the Government of the People’s Republic of China
Source: Times Archive
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Future Shop Welcomes World of Warcraft: The Wrath of the Lich King With Midnight Openings and Costume Contest at Stores Across Canada

11:59 p.m., Wednesday, November 12, 2008
BURNABY, BRITISH COLUMBIA, Oct 30, 2008 (MARKET WIRE via COMTEX) — Legions of fans will march into Future Shop, Canada’s leading consumer electronics retailer and e-tailer, at 11:59 p.m. on Wednesday, November 12 to purchase World of Warcraft: The Wrath of the Lich King. Media and customers are invited to this midnight opening for the much anticipated expansion to the PC and MAC game World of Warcraft ( Currency : wow gold ) series which is expected to be a bigger hit than its previous successor on its first day at Future Shop stores across Canada.
Limited Collector’s Edition
Gamers attending the midnight launch at Future Shop will have the chance to line up to purchase a copy of the very limited Collector’s Edition of World of Warcraft which features: a 208-page book with never-before-seen images of the game; an exclusive in-game pet; a behind-the-scenes DVD; the official CD soundtrack, and more, while quantities last.
Free Gift with Purchase - Limited Quantities
Customers that purchase either the Collector’s Edition of World of Warcraft or the regular edition at Future Shop will receive a free gift with purchase, while quantities last. The free gift is an exclusive limited edition World of Warcraft hat.
Costume Contest
All Future Shop stores opening at midnight have a costume contest to give fans an opportunity to get together in a party-like atmosphere before the sale of the game at midnight. Judging of the costume winners will be held between 11:30 p.m. and midnight (to be determined by each store).
Future Shop stores in
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario (except for Sudbury) and Maritimes are open at 11:59 p.m., Wednesday, November 12 for one hour. Future Shop stores in Quebec and Sudbury, Ontario are open 8 a.m., November 13. For store locations and directions, go to http://www.futureshop.ca/FSStoreLocator/StoreLocator.asp?logon=&langid=EN.
Photo/Broadcast Opportunities
- Enthusiastic gamers lining up around the block to be one of the first to get a copy of the game
- Free giveaways for the first 75 customers in line at every location
- Costume contest - World of Warcraft attired gamers are given the chance to win a $100 Future Shop gift card and moved to the first spot in line to purchase the game
World of Warcraft: The Wrath of the Lich King is available by pre-order in-store and online and is rated T for Teen.
About World of Warcraft: The Wrath of the Lich King
Developed by Blizzard Entertainment, World of Warcraft: The Wrath of the Lich King is a highly anticipated game designed PCs. The latest expansion to the popular World of Warcraft adds a host of epic content to the existing popular multiplayer online role-playing game. Players will achieve soaring levels of power, explore a vast continent and battle other high-level heroes to determine the fate of the world of Azeroth.
About Future Shop
With 135 stores across the country and the nation’s premier web store ( http://www.futureshop.ca/), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. Future Shop and its more than 10,000 employees are dedicated to providing customers with expert advice about home and entertainment technology both in-store and online. The company hosts an online community forum for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information ( http://www.futureshopforums.ca/). To help keep used electronics out of the landfills, Future Shop has an in-store recycling program for seven types of products (see www.futureshop.ca/green). As a proud corporate citizen, Future Shop is committed to employee volunteerism and supporting non-profits organizations dedicated to transforming local youth into Future Leaders
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Election 2008: The Political Landscape in World Of Warcraft

With the 2008 presidential election just around the corner and gamers making up a more significant portion of the voting population each year, it’s hard not to consider the group a determining factor in the outcome of this heated presidential race. Where better to get the scoop on how gamers view senators and presidential hopefuls Barack Obama and John McCain than in the largest state in the gaming world; Azeroth?
Machinima.com has done just that. In this video, Rich Kuras goes inside the most popular MMORPG on the market to poll a number of the game’s 11 million subscribers on their presidential picks for this year and to find out if Azeroth would be a red state or a blue state. World of warcraft (Buy wow gold ) players were also asked to assess each candidate’s attributes and assign them scores in each of the game’s six base stats.
What I want to know is how many electoral votes the virtual world would have if it was involved in the voting process.
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