Friday, September 12, 2008

Blizzard Speaks Out About Its Powerhouse Lineup

Jay Wilson, lead designer, Diablo III
Where’s the console love?”We don’t really see ourselves as a PC developer, which I know to a lot of people sounds weird because all we make is PC games. But I think we make PC games because all of the games we’ve made so far tend to lend themselves to the PC, and inertia. If we had a game concept that worked better on consoles or crossed consoles very easily, then I don’t think we’d have any problem making it a cross-platform game or a console-focused game. I’m sure our fanbase probably won’t agree, and I’m sure some of them would be like, ‘Traitors!’ “
Why haven’t others been able to capitalize on Diablo’s success?”I think it’s just a gut reaction of developers to say, ‘We’ll do this differently, just to be different,’ when really what they should be saying is, ‘What kind of game do we want to make, and how can we make the gameplay different and what kinds of things are best for our game.’ When you look at other games that are out there and you find things that are better for your game, put it in. They don’t have a copyright on it. They can’t sue you or anything. And nobody is going to think less of you if your game’s great. If you make the greatest God of War clone ever made, everyone’s going to be like, ‘Awesome!’ But if you make the more original God of War clone, if it’s not fun, who cares?”
Will those classic item drop sounds be returning?”We’re probably going to rerecord them, just because the quality isn’t as high, but the guy who’s doing them is the same person from Diablo II. He’s going to do them justice, for sure.”
Blizzard senior vice president Frank Pierce On the Korea connection”You know what I heard recently that I didn’t realize? One of the things that was done in Korea that really helped the concept of e-sport become more broadly accepted was they added it to high schools as a competitive event at the high-school level. So a high school in
Korea might have a soccer team, but they also have a StarCraft team. When they’re coming out of high school, you have kids who have played StarCraft competitively as part of the educational experience, and it’s also made it more accepted by the parents, because they recognize the value in that. We haven’t done that in the U.S. yet. Maybe if we try that in the U.S. we’d see some of that, too.”
On Blizzard’s localization philosophy”Localization isn’t something that bubbles to the top in our discussions in that regard, because it’s just a given for us. Our localization experience dates back to some of the Super Nintendo titles we were doing. We’ve localized WarCraft II for a simultaneous launch in several languages, one of which was German. I remember working on the German version of the game back in the day, back in ’95. We’ve got a lot of experience with the localization aspects of things, which is really valuable.”
Will we be seeing Blizzard classics on consoles again?”Anything that we do we apply a high standard of quality to it, so if we were going to do something like that we’d want to make sure that it met our standards of quality and met our expectations for the fans. It’s the sort of thing where there’s no shortage of great ideas, which is a cool luxury to have, but at the same time we have to be judicious about what we say yes to and what we say no to. Right now, we’re spread really thin working on Wrath of the Lich King, StarCraft II, Diablo III—they’re all publicly announced, and those are all big projects for us. Those are the sort of discussions that come up every once in a while, but it just depends on what our focus is on, and right now we have three big projects that we’re focusing on.”
Read the full interview here, where we talk more about Blizzard’s commitment to localization, e-sports and developing for consoles.
Tom Chilton, lead designer, World of Warcraft ( Currency:
wow gold ): Wrath of the Lich KingWith all this death knight talk, what’s in it for the other classes?”We tried to make sure to include some compelling class content from levels 70 through 80 for the existing classes. I think it’ll shape out pretty well. Even if in the first week or so we see a huge chunk of our players making death knights, my guess would be that within a week or so a large number of them are going to be going with their tried-and-true characters that they really enjoy.”

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Addictive Foldit puzzle game pits human skills against computers

Science is comparing human and computer puzzle solving skills in an online puzzle game called Foldit. Different puzzles consisting of different strings of proteins and amino acids are available for players to solve. As you fold and manipulate the protein/amino acid, you get points.
Foldit also allows the players to join teams or play solo competitively. By engaging human puzzle solving skills to discover the best configuration for various proteins, scientists are attempting to find out if humans or computers do a better job of finding the optimum protein configurations for use in developing new drugs or understanding diseases like Cancer, HIV/AIDS, and Alzheimers.
The puzzles are addictive and hard to stop playing. The shapes and configurations are all different three dimensional renderings that require a lot of shifting and flipping. Finding the best way to fold the protein strands in on themselves is difficult. The graphics, although not World of Warcraft ( Currency: wow gold ) level are excellent for its intended purpose.
This program is part of an ongoing project using grid or distributive computing to discover better ways of developing protein models in the search to find cures for various diseases, just a few of which are listed above. Rosetta@home originally ran a project that used computers to generate billions of possible protein configurations. Foldit@home is part of the Rosetta@home research.
Now my brain and puzzle solving abilities are being used like all of those volunteer computers. Individuals and groups from around the world are playing this game in the name of science. There are forums and even a Foldit Wiki to help with explanations and solutions.
The best explanation of grid computing comes from the Berkeley University BOINC site. BOINC is actually open source software that was developed at
Berkeley for use in grid computing. Volunteers donate unused resources on their computers to help scientists, universities and companies develop new vaccines and medicines; discover new stars and life in space; and develop better green energy models.
I have been running a variety of distributive computer programs on my computers for years. Normally the work units just run in the background and get up dated on a regular basis. No muss no fuss once you’ve set it up.
It’s fun to work the puzzles and be a community member helping to discover cures for such heart breaking diseases as Cancer and Alzheimers. If I’m going to play computer games, at least with this one, I’m not simply wasting my time.
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Video games boost for Vivendi as piracy kills the radio stars

Rising income from video games has offset declining music sales at entertainment group Vivendi in the second quarter, allowing it to cancel a rights issue.
The owner of Universal Music Group, whose artists include Amy Winehouse and The Rolling Stones, reported a 5.3pc drop in sales at the record label, under pressure from the declining popularity of CDs and rising online piracy.
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But its video games division Vivendi Games, mobile phone operator SFR and
France’s only paid-for television channel Canal Plus, all saw sales increase in the second quarter compared with last year. Europe’s biggest entertainment group had warned it might be forced into raising capital through a rights issue, after buying broadband internet provider Neuf Cegetel and creating a new joint venture games company, Activision Blizzard.
But chief executive Jean-Bernard Lévy said the company’s results showed this was no longer necessary. “We used less cash than expected to make our acquisitions,” he said. “We can continue Vivendi’s expansion with the current balance sheet structure without tapping the market.”
No more acquisitions are pending, he added, with the company on track to deliver about 8pc growth next year.
Vivendi fared better in the second quarter, with net profit up 12.3pc to €667m (£540m) on revenue up 15pc to €6bn, compared with the same three months last year. First-half net profit fell 20pc to €1.22bn due to high costs associated with the acquisitions on revenue up 10pc to €11.3bn for the six months to June 30.
The formation of Activision Blizzard will bring together Vivendi’s online role-playing game world of warcraft and its partner Activision’s best-selling Guitar Hero game. Vivendi has a 54pc stake in the new company, as it continues to add to World of Warcraft( Currency: wow gold )’s 11m subscription base.
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Dan Gould wouldn’t be caught dead

Dan Gould wouldn’t be caught dead in front of a virtual Louvre. Here, he explains why.
I know you’re here because, in some way, you love travel, either as a globe trotter yourself or as a voyeur, enjoying others’ adventures.
So I feel it’s my duty to warn you about Journeys. The “virtual world” is supposed to be a travel guide that duplicates the real world, providing travel advice within the fake world for the real world. Confused yet? Using the internet as a tool to guide your travels makes sense. But wasting time in a virtual copy? Why bother?
All the posts on Jaunted every day make it pretty clear to me that IRL is pretty damn interesting. Forget anyone who says there is nothing left to explore, and that virtual worlds are the next frontier. The world is dynamic and changing, and new secrets and wonders always abound.
So if you’re going to spend time in virtual worlds, fly to places that are completely different than the real world. Go pwn n00bs in World of Warcraft ( Currency: wow gold ), or turn yourself into a cartoon in Second Life, but when it comes time to actually, you know, go somewhere, do me a favor and try meatspace for a change.
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Video games boost for Vivendi as piracy kills the radio stars

Rising income from video games has offset declining music sales at entertainment group Vivendi in the second quarter, allowing it to cancel a rights issue.
The owner of Universal Music Group, whose artists include Amy Winehouse and The Rolling Stones, reported a 5.3pc drop in sales at the record label, under pressure from the declining popularity of CDs and rising online piracy.
advertisement
But its video games division Vivendi Games, mobile phone operator SFR and
France’s only paid-for television channel Canal Plus, all saw sales increase in the second quarter compared with last year. Europe’s biggest entertainment group had warned it might be forced into raising capital through a rights issue, after buying broadband internet provider Neuf Cegetel and creating a new joint venture games company, Activision Blizzard.
But chief executive Jean-Bernard Lévy said the company’s results showed this was no longer necessary. “We used less cash than expected to make our acquisitions,” he said. “We can continue Vivendi’s expansion with the current balance sheet structure without tapping the market.”
No more acquisitions are pending, he added, with the company on track to deliver about 8pc growth next year.
Vivendi fared better in the second quarter, with net profit up 12.3pc to €667m (£540m) on revenue up 15pc to €6bn, compared with the same three months last year. First-half net profit fell 20pc to €1.22bn due to high costs associated with the acquisitions on revenue up 10pc to €11.3bn for the six months to June 30.
The formation of Activision Blizzard will bring together Vivendi’s online role-playing game world of warcraft and its partner Activision’s best-selling Guitar Hero game. Vivendi has a 54pc stake in the new company, as it continues to add to World of Warcraft( Currency: wow gold )’s 11m subscription base.
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IRL R00lz: Why Virtual Travel Will Never Be as Good as Real Life

Dan Gould wouldn’t be caught dead in front of a virtual Louvre. Here, he explains why.
I know you’re here because, in some way, you love travel, either as a globe trotter yourself or as a voyeur, enjoying others’ adventures.
So I feel it’s my duty to warn you about Journeys. The “virtual world” is supposed to be a travel guide that duplicates the real world, providing travel advice within the fake world for the real world. Confused yet? Using the internet as a tool to guide your travels makes sense. But wasting time in a virtual copy? Why bother?
All the posts on Jaunted every day make it pretty clear to me that IRL is pretty damn interesting. Forget anyone who says there is nothing left to explore, and that virtual worlds are the next frontier. The world is dynamic and changing, and new secrets and wonders always abound.
So if you’re going to spend time in virtual worlds, fly to places that are completely different than the real world. Go pwn n00bs in World of Warcraft ( Currency: wow gold ), or turn yourself into a cartoon in Second Life, but when it comes time to actually, you know, go somewhere, do me a favor and try meatspace for a change.
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BlizzCon 2008 Gets Pay-Per-View TV Deal

Can’t make it to BlizzCon  this year? Don’t worry - you can still watch the festivities on TV.
DirecTVDirecTV announced this week that it will be broadcasting the sold-out gaming convention in high definition next month. But there’s a catch: BlizzCon’s coverage will be a pay-per-view event that will cost $39.95 for the full two days. DirecTV, which will broadcast the event live from the
Anaheim Convention Center in Southern California, is offering the event free to new customers that subscribe to the satellite television service by the end of this month.
In addition, current DirecTV customers that purchase the pay-per-view package will get an extra prize: an exclusive in-game polar bear bear mount, complete with a BlizzCon-flag-waving murloc, for the World of WarCraft ( Currency: wow gold ) world of warcraft character they play. While some gamers may balk at paying $40 for the event, DirecTV is hoping the insane frenzy over BlizzCon this year will lead to high demand for the pay-per-view event.
DirecTV said its coverage will span more than 16 hours and include interviews, live demonstrations, and footage of the show floor. “This first-ever BlizzCon pay per view event is an exciting option for Blizzard gamers across the country,” said Steven Roberts, senior vice president of new media and business development at DirecTV, said in a press statement. “For the first time, they don’t have to rely on the Internet to get the inside scoop on the convention. Viewers will feel like they are actually walking the show floor as they watch live coverage of the event from DirecTV in HD.”
The pay-per-view deal is a testament to just how big Blizzard has become. With two highly anticipated sequels being shown at the event in StarCraft II and Diablo III, as well as a new expansion pack to the incredibly successful world of warcraft, this year’s BlizzCon might be the biggest show in Blizzard’s history. Interest in BlizzCon 2008 was so high that Blizzard’s online store site crashed because of the overwhelming demand for tickets. And as expected, the event quickly sold out, leaving many gamers disappointed. Some BlizzCon 2008 tickets are currently being sold on eBay and other Web sites for as much as $800.
The BlizzCon pay-per-view deal also marks another gaming major gaming venture for DirecTV. Last year, the cable service launched the Championship Gaming Series (CGS), a new professional worldwide gaming league that just completed its second full season. Competitions and other events are broadcast on DirecTV, which owns and operates the CGS.
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Raptr Makes Gaming Even More Social

Social gaming network Raptr has launched a public beta of its service, giving even more gamers the chance to share what they’re playing and how they’re doing.
The service communicates with various game networks — like your Xbox Live or PlayStation Network account, or even your World of Warcraft ( Currency: wow gold ) character — to show what it is you’re playing. It can even interact with Facebook, Twitter, and FaceFeed accounts, updating your status there as well.
You can keep track of games played and achievements earned through a dashboard interface at the Raptr website, or through a downloadable client. The public beta was accompanied by the launch of an alpha version of a Mac client. The client uses the Adobe AIR web application environment, which is installed with the Raptr client.
Raptr was founded by Dennis Fong — co-creator of the XFire game-based messaging service — and the company used the launch to also announce an infusion of $12 million through funding. They’ll probably need it, if they hope to hold off the Electronic Arts-owned competing service, Rupture.
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Wrath of the Lich King Beta Adds Premade Characters


U.S. beta testers of the impending World of Warcraft: Wrath of the Lich King expansion now have the option to copy premade characters to the test realms. Players can choose up to three of these characters, which start out at level 80 and come equipped with rudimentary PVP gear.
Blizzard has yet to make any official statements about these preleveled avatars, but their gear and naming scheme implies that the company is ramping up testing on PVP at the new level cap. Lake Wintergrasp — world of warcrafts first dedicated PVP zone — has been singled out as the subject of criticism from scads of testers, so there’s a good chance this is the first step toward fine-tuning that experience.
We’ll have further discussion on premades in the Lich King beta on next week’s Legendary Thread, after we’ve had some time to put them through the paces. Enjoy what’s sure to be a PVP-filled weekend, beta testers. Everyone else: your time is coming soon enough.
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Virtual worlds inventing legal codes

Virtual worlds have often been called the digital equivalent of the Wild West, where animated alter egos can live in a fantasy frontier. But in some of these universes, a sheriff has come to town.
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Slipping a four-letter word into an instant message now could land a user in a virtual timeout. Repeated attempts to make friends with an uninterested character could result in a loss of blogging privileges. And if convicted of starting a “flame war,” or an exchange of hostile messages, a user may endure the ultimate punishment — permanent exile.
A virtual world for mobile devices, called Cellufun, has established a courthouse, where rule-breakers are indicted by their peers and tried by a jury of other community members. If found guilty of a charge, such as using profanity, users must carry out varying levels of sentences, from being mute for 20 minutes to being banished.
For the duration of punishment, a user’s avatar — a cartoon version of his or her real-life self — is pictured behind bars.
At least one user has been convicted of a crime every day since the Cellufun courthouse opened two weeks ago, Chief Executive Arthur Goikhman said. Every day, dozens of members are indicted.
“It’s really affected the tone and tenor of the site,” he said. “People are much, much, much more careful now.”
Virtual worlds such as Second Life and Cellufun began with few rules and little oversight. Avatars can create their own societies and carry out realistic activities, such as buying land, building houses and forming social groups. But as the world’s populations grow, some have developed more sophisticated legal codes and justice systems to police members’ behavior. Many virtual worlds hope that creating an orderly environment will entice more users and prevent the need for real-world legal intervention.
There are scores of virtual worlds, and nearly all make users agree to certain policies when signing up. The companies reserve the right to suspend or delete a user’s avatar and seize virtual assets that have been accumulated. Most also allow users to report abusive behavior and provide a tool to let members ignore bothersome avatars.
For example, Lively, a virtual world by Google, prohibits users from spamming others with unwanted messages or displaying racy images. Repeat offenders run the risk of having their Google accounts deleted or, in extreme cases, being reported to real-world authorities.
Some worlds have devised their own versions of jail, where boredom is the punishment. In Second Life, the largest virtual world, where about 60,000 residents are logged on at any given time, misbehaving avatars used to find themselves stuck in the Corn Field, an eerie place with nothing but endless rows of corn, a decaying tractor and a black-and-white television. The Corn Field still exists but is no longer used as a penalty box.
Another site, called VZones, created the Void, a dull-colored last-chance holding cell where delinquents are sent before getting a final warning or being removed from the world entirely.
“Very rarely does it get to this point,” said Justine Reichman, chief executive of VZones.
But sometimes curiosity about these penalties can cause spikes in petty crime. In Cellufun, some characters started breaking rules just to see how their avatar looked behind bars, Goikhman said.
Many virtual universes leave the law in the hands of their users, allowing each world to develop its own moral code. But a lot of bad behavior is tolerated by residents, said Gartner analyst Stephen Prentice. And often, banished users can simply create new avatars.
“The sanctions that can be taken are pretty minor,” he said. “The problem is that the relationship in identity between an avatar and the real person behind it is quite tenuous.”
Still, groups of peacekeepers have emerged in some worlds to enforce a sort of common law. In World of Warcraft ( Currency: wow gold )
, a popular online fantasy game, a character who is acting out runs the risk of being attacked by a group of self-appointed sheriffs. While the avatar doesn’t face official penalties, the interference from other players can deter future crimes.
“No specific members are appointed, but leaders in the community emerge” to patrol certain areas, said Ben Richardson, vice president of business development for There.com, another virtual world.
Worlds.com, which has created more than 45 virtual worlds, has a “filth filter” to prevent profanity. In one world, a group of users developed an animated bird that drops an unpleasant substance on the heads of outlaws, known as “griefers” in virtual-world lingo.
“I think making someone wear something of a scarlet letter is a good way of doing things,” said Thom Kidrin, chief executive of Worlds.com. “People don’t put up with nonsense.”
The site has also developed its own version of an FBI watch list for moderators who monitor activity in the worlds.
In Second Life, a group of residents called
Metaverse Republic is creating a system with three branches of government and a constitution. Only those who join the federation would be subject to its rules.
But virtual laws do not always match those in the real world, and users who think they have been unjustly punished have sought help in human courtrooms.
In 2006, Linden Lab, the creator of Second Life, canceled Marc Bragg’s account for violating the world’s policies on real estate deals. Bragg sued Linden, saying he legally owned the content he created in Second Life, including land and businesses. The suit was eventually settled, and Bragg’s avatar was restored.
Authorities also have intervened in crimes committed in online worlds. In the Netherlands, for example, a teenager was arrested for stealing more than $5,000 worth of virtual furniture in a world called Habbo.
“This is such a nascent area when it comes to the law,” said Sean Kane, a partner in the law firm Drakeford & Kane. “If a certain world allows you to be a thief, is it a crime or just an aspect of the game? Should real-world law apply?”
Stephen Balkam, founder of the Family Online Safety Institute, said he applauds efforts to reduce abusive behavior in virtual worlds. But he added that the legality of such policies has not yet been explored.
“What recourse does a user have when 12 peers find them guilty?” he said. “Is there an appeals process? We’re all making this up as we go along.”
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