Tuesday, September 9, 2008

Blizzard VP: World of Warcraft’s Success ‘Exhausting,’ Talks New Projects

Blizzard co-founder and senior VP Frank Pearce called the runaway success of its MMO World of Warcraft ” ( Currency: wow gold ) exhausting.” Speaking to GamesIndustry, he said, “I don’t know if I’d describe it as ‘interesting’ as much as exhausting.”
He elaborated, “As a company we’ve found ourselves spread very, very thin–because the World of Warcraft community has a voracious appetite for content.” Blizzard, as a worldwide company, has grown to 3,000 employees, according to Pearce.
While many of those are involved in business operations or running the world’s largest MMO, there are still independent teams working on new titles like Starcraft II–and even some projects that are still secret, including a “next-gen” MMO.
Pearce also responded to speculation that Blizzard’s next game announcement might be a new intellectual property. “If there was a development team [within Blizzard] that was really passionate about a new intellectual property idea, then we’d give that strong consideration,” he explained, echoing previous statements by Blizzard COO Paul Sams.
With a new World of Warcraft expansion now in beta, Starcraft II and Diablo III in the works, all of Blizzard’s major intellectual properties are already in the newly merged studio’s release pipeline.

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Posted by JImmy at 10:07:07 | Permalink | No Comments »

ZENG Han and YANG Changhong Soul Stealer

m97 Gallery
Shanghai is pleased to present “Soul Stealer,” an exhibition of photographic works by Zeng Han and Yang Changhong. “Soul Stealer” is a mysterious four-part series of portraits and landscapes, evaluating a theatrical and spiritual connection of modern and traditional role play between characters in ancient Chinese operas and those of global popular culture. The Soul Stealer series are: Part I: “Landplay” (from Anshun, Guizhou Province), Part II: ” Cosplay” (Shenzhen), Part III: “Mulian Opera” (Shaoyang, Hunan Province), and Part IV: “World of Warcraft” (Chongqing). The images from Part I: “Landplay” depict local villagers from Guizhou province acting out traditional characters from the Chinese historical Dixi Opera, meaning Earth Opera or Open-Air Opera. In these traditional performances, local villagers and farmers perform not on stage, but occupy vacant land near a village while the audience watches nearby. Still performed today, Dixi Opera is considered to be one of the oldest operas in the world, and is said to be the “living fossil of opera art”. Part III: “Mulian Opera”, photographed in Hunan Province, illustrates the characters in this operatic troupe performing the legendary story of Mulian, who journeys through the trials and tribulations of purgatory in order to save his condemned mother. Dating back to the Tang Dynasty, “Mulian Opera” illustrates aspects of ancient society while also incorporating acrobatics and mythological religious lore.In contrast, Part II: “Cosplay” and Part IV: “World of Warcraft” ( Currency: wow gold ) document the modern versions of costume-based entertainment. Cosplay originated in Japan as a role-play game based on manga and anime characters, while “World of Warcraft” is currently the most popular online virtual role-player fantasy game with some 10 million global online subscribers. As juxtapositions to Parts I and Parts III (“Landplay” and “Mulian Opera”) the “Cosplay” and “World of Warcraft” series of photographs are illustrations of modern-day avatars interconnected in a global popular culture beyond a specific time or local tradition. At the same time when viewing all 4 series of characters in role play, we realize there is a timeless desire of these performers to slip out of ordinary existence and embody other identities in a fantastic alternate reality. A direct reference to the book of the same title by sinologist Philip Kuhn, “Soul Stealer” is an invocation to the souls and spirits that come to play in all these timeless performances. It is also perhaps a lament for the erosion of the “soul” of ancient China, whose culture and traditions are left in the hands of the old generations while the young rush to urban metropolises awash in the latest trends of current global popular culture.By using photography as a portal to another dimension, Zeng and Yang steal a glimpse of the soul of someone from another place and time, while documenting each character’s personal transformation. For them, this body of work allows a platform where “time becomes mingled and under such conditions, ancient spirits can gather together from all different times, where the performers in these monumental characters find themselves being transformed into an invented being or spirit of heroic proportions.”
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Warhammer Online opens its doors

And not to be overshadowed by Spore, the Warhammer Online: Age of Reckoning open beta starts today, along with plenty of lag and server crashes, for those who pre-order the game, which comes out Sept. 18.
The new MMO developed by Mythic Entertainment has been long awaited by many fans of the Warhammer series. I think it’s funny that Wikipedia’s description of the game says it is “geared toward ongoing, constant war.” Not that the description is incorrect — just funny.
If you want to see the gameplay trailer for it, go here.
Now, this one I probably will go out and get because it’s a family and friend affair for me. And all games are more fun when played with friends.
I’m sure many MMOphiles out there will use it to tie them over until the next World of Warcraft (Currency: wow gold ) expansion comes out this winter.
So that I’m not just posting about game releases, here’s some commentary:
As more and more MMOs continue to launch, trying to capitalize on the incredible success of World of Warcraft, which has been sucking life away from devoted players since its release in 2004 (including me), I feel like it is going to take an act of God — or something really amazing — to make the 10 million people who play WoW (and other current popular MMOs) to completely abandon the time investment they’ve already made in their current gaming community. And plenty of games are currently vying for that role.
To many people, this sounds silly, but I’m just stating general opinion.
Also, there are pluses to gaming monogamy.
“One of the main reasons I play WoW is that it keeps me entertained enough to refrain from buying other games,” a friend told me recently.
And I agree. A good MMO (or multiplayer FPS, for that matter) can make gaming economical.
But we’ll see how the gaming economy shakes out.
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Posted by JImmy at 10:03:14 | Permalink | No Comments »

Creative Ferment in Worlds That Never Were

THERE was a time not too long ago when creative ambition and commercial success seemed mutually exclusive in the video-game industry. Every year the same doleful procession of seen-that-before sports games and churn-’em-out Pokemon sequels dominated sales charts. And every year scattered motes of inspiration languished without sufficient support from publishers too myopic to see that games can appeal to everyone, not just some mythological slacker.
Not now, though. Propelled by growing mainstream acceptance and by the maturing of both the audience (the average age of today’s gamer is in the early 30s) and that audience’s tastes, games are enjoying a moment of creative possibility not seen since the early 1980s.
It will all be on display this fall. Even though some of
2008’s top games, like Grand Theft Auto 4 and Super Smash Brothers Brawl, have already been on shelves for months, the fall lineup appears both deep and broad. Here are some products to watch.
FALLOUT 3 It may not be everyone’s cup of radioactive pekoe, but old-school gamers may savor Fallout 3 more than any other game this fall. The Fallout franchise, set in the wasteland of an America ruined by nuclear war, is one of the most illustrious, beloved role-playing series still in production. Bethesda Softworks, the series’s new owner, is one of the few American developers still making single-player role-playing games. Put together, Bethesda and Fallout should be a fine combination. If they fall short, there will be howls of disappointment. To be released in October for PC, Microsoft’s Xbox 360 and Sony’s PlayStation 3.
GEARS OF WAR 2 AND RESISTANCE 2 The first Gears of War was the high-octane science-fiction shooter Microsoft needed to provide an early tent pole for the Xbox 360. The first Resistance was the high-octane science-fiction shooter that Sony needed to provide an early tent pole for the PlayStation 3. Both games delivered, and the two games are more similar than either of their developers would care to admit. Much the same can probably be said of their coming sequels. As befit their roles as champions for their respective systems, they fill the same niche in the marketplace. Expect excellence but little risk-taking in their design. Publishers: Microsoft (Gears of War 2), for 360; Sony (Resistance 2), for PS3. Both to be released in November.
GUITAR HERO WORLD TOUR AND ROCK BAND 2 The battle of the bands continues in the genre perhaps more responsible than any other for enticing baby boomers and young professionals back into gaming: the rock ‘n’ roll simulator. By now the concept is familiar: press buttons on a plastic guitar or tap a plastic drum kit in time with the riffs and snares in famous rock songs. Rock Band’s big draw this year is an expansive menu of downloadable tracks, while the new Guitar Hero will include powerful tools to let players record and share their own creations. Most of those creations will be unlistenable. But rest assured that a few genuine YouTube stars will emerge. Publishers: Activision Blizzard (Guitar Hero World Tour), for 360, PlayStation 3, PlayStation 2 and Nintendo’s Wii; MTV Games (Rock Band 2), for PS3, PS2 and Wii. Guitar Hero World Tour to be released in October. Rock Band 2 to be released this month for 360 and later this year for PS and Wii.
LEFT 4 DEAD Zombies are in this year, and it doesn’t look as if any game will deliver the satisfyingly putrid stench of the undead better than Left 4 Dead. Valve is best-known for Half-Life, perhaps the premier single-player first-person shooter franchise. With L4D, Valve is trying to meld some Half-Life-style characterization with lessons gleaned from the popular multiplayer Counter-Strike and Team Fortress projects. That means that as you battle the ravenous zombie hordes, the game play will boil down to one concept: teamwork. Publisher: Electronic Arts, Valve Software, for PC and 360. To be released in November.
LITTLEBIGPLANET Thinking broadly, LittleBigPlanet is a bit akin to Spore (below) in that both games focus on allowing players to invent their own virtual creatures and share them with others. Granted, Spore tries to cover eons of evolutionary biology while LittleBigPlanet is about madcap animated beanbags, but you get the idea. As a sheer creativity engine, LBP may in some ways actually prove more robust because it allows users to make and share entire levels with other players. And unlike Spore, LittleBigPlanet includes a real-time multiplayer mode, so you can tackle challenges with friends. Publisher: Sony, for PS3. To be released in October.
SPORE Absent some hysterical sex or violence controversy, never has a game attracted as much prerelease mainstream hype as Spore, the latest creation from Will Wright. In this case it’s warranted. Mr. Wright could have retired years ago, and his seminal franchises, SimCity and the Sims, would already have landed his face onto gaming’s Mount Rushmore. In carrying out the journey of your own unique species from primordial soup-swimmer to interstellar hegemony, Spore really does have something for just about everyone. Publisher: Electronic Arts, for PC and Mac. Released Sunday.
WARHAMMER ONLINE Give Electronic Arts and Mythic Entertainment, Warhammer’s developer, a lot of points for moxie. It takes a fair bit of gumption to go up against World of Warcraft these days in the massively multiplayer segment. But then to do so with a game that at least superficially resembles Warcraft in so many ways (high fantasy setting complete with orcs and dwarves, cartoony art style, similar server size, similar basic game mechanics) must be a supreme act of either lunacy or confidence. I hope the finished product bears out the confidence. To be released this month, for PCs.
world of warcraft: WRATH OF THE LICH KING All right, so Activision Blizzard has not said that Wrath of the Lich King, the second major expansion pack for World of Warcraft, is definitely being released this year. The last expansion was released in January 2007, and that worked out fine, so it is quite possible that Wrath could slip past New Year’s as well. No matter. Closing in on its fourth birthday, World of Warcraft remains the leviathan of the massively multiplayer realm, with more than 10 million subscribers. Almost all of them will buy the new expansion, no matter when it arrives. The big question is whether Wrath can attract a cadre of new fans and seduce the few ex-players who have conquered their Warcraft addictions (for now). To be released when Activision Blizzard feels like it, for PCs and Macs.
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Posted by JImmy at 10:01:40 | Permalink | No Comments »

The need to win exceeds the need to eat, sleep and participate in everyday society

Brittni Johnson
Brian Hungerford’s eyes drooped as he stared at the computer screen. He could no longer keep the weighty lids from closing on his eyes. A sudden jolt woke him from his light slumber and plunged him back into a different world, only to find his character dead.The less-forgiving of the two worlds is the World of Warcraft (Currency: wow gold )
.world of warcraft, called WoW by players, is a Massive Multiplayer Online Role-Playing Game with more than 8 million users worldwide and more than 2 million players in North America.Since the game’s debut in 2004, it has become the most popular MMORPG.Players chose roles and interact with each other in the world of Azeroth and work together to complete quests and raids as well as gather tools and skills.They can choose to be anyone from a noble draenei or an engineering gnome for the Alliance alignment to a monstrous orc or a zombie-esque undead for the Horde. Each class has a story and mission, strengths and weaknesses. The character is rewarded with experience and higher levels when it kills monsters. A higher level means the player can use more tools, get more talent in their profession and do more damage.”I was addicted,” Hungerford said. “I woke up, played, went to work, played, went to sleep.”He only stopped to use the bathroom, and he ate once a day.His already thin 5-foot-8-inch frame dwindled down to 115 pounds.Hungerford, 23, is a senior psychology major at UCF and has played the online computer game for about four years. He was introduced to it by his roommate soon after it was released. Hungerford named WoW as one of the reasons he didn’t go back to college for a while during the first year and a half of playing. He would play 20 hours a day if he didn’t have to go to work, and while at work he thought about playing.”You know you have a problem when you can’t wait to get home to play again,” Hungerford said.Hungerford would play every night until he fell asleep sitting at his computer.

“Your body is forcing you to go to sleep,” Hungerford said.But he wasn’t always happy about it. He just wanted to stay up and finish his quest for wow gold, or get his prized item of the moment.”When you finally accomplish something, there’s always something new to go after, always something you’re trying to achieve,” Hungerford said.The popularity of the game, and the amount of time people play it, raised some eyebrows in the medical world.In 2006, the American Medical Association decided to investigate whether obsessively playing video games might be a psychological disorder. The MMORPG form of video games was listed as the most commonly overused by its players. The report, published in the summer of 2007, said, “There is currently insufficient research to definitively conclude that video game overuse is an addiction.”Despite the need for more research, the AMA suggested to the American Psychiatric Association that it should be listed in the Diagnostic and Statistical Manual of Mental Disorders IV. The APA decided not to include video game addiction in the manual, but it will reconsider including it when it revises the manual in 2012.The AMA hasn’t been the only one to notice a problem. The On-line Gamers Anonymous Web site provides people addicted to video games with a support network including a 12-step program and discussion boards. Katie Pryjmak, a junior business major at UCF and a world of warcraft player, said she thinks there is a need and cause for the research.Pryjmak, like Hungerford, has fallen asleep in front of her computer. Playing the game was a way to relax while dealing with the stress of a large schoolwork load.”It was a relief when I was done with my work to just get lost in the game until I passed out,” Pryjmak said.Pryjmak, 22, is taking time off school right now. She started playing two years ago, when her boyfriend at the time and his best friend talked her into it. She plays about seven hours a day, seven days a week.
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